tothepoint

news
2014

Take a look at our monthly news stories to keep in touch with our recent work, what we've seen and what we'd like to see. You could also sign up to our newsletter for regular updates to your inbox.
05
14

The buds of may

We’ve found a Jem of a Designer… …And a Char-ming Project Manager Cloudy with a chance of… The beauty of brand guidelines The Client Factor The Pre-Cat-aelites Unkinected What’s in a name… Easy prey The Y-Front Phenomena

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04
14

Building a brand for a building

We’ve been working with Derwent London for a few months now on the naming, identity and marketing materials for 76-78 Charlotte Street; a striking building set in the heart of Fitzrovia (or NoHo if you’re in with the ‘It Crowd’). Derwent London is one of London’s most innovative office regeneration and investment specialists, and is…

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New year new look

SeaBird Exploration is a global market leader in 2D seismic data services, providing valuable data to the oil and gas industry. The company also specialises in the niche 3D and shallow water market, so working with them is certainly an eye opener for us. After working on the annual report, and subsequent quarterly reports, with…

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The Spring Collection

XPocolypse The internet of bleeding hearts Natural Twitter Dot London The “hole” of London Battle of the TV Gizmos Matisse en masse A little pick me up  

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The XPocalypse

It still works ok, but Microsoft has ceased to support it and will not release new updates, fixes or security patches. The “XPocolypse” (as it’s been dubbed) marks the end for the ancient (by computer standards at least) system. However, with support for Internet Explorer 8 also coming to an end, this could mean that those…

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#Flagday

On March 15th I was invited to the 2014 Cyber Security Challenge UK Awards Ceremony at the Institute of Directors. I’ve been working with the Cyber Security Challenge over the last couple of months to create a completely new website for them, see here (due to launch soon). The organisation was set up to encourage…

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Feeling foolish

It’s April 1st and naturally a host of spurious news articles have popped up around the world – from Google’s ‘magic hand’ to a proposed redesign of the Union Jack (without the Scottish bit!). Did you see any others that beat these?

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03
14

Turley, madly, deeply

Last year we won a three way pitch to name and rebrand what was formerly ‘Turley Associates’, along with creating a launch campaign aimed at existing and potential new clients, which would raise awareness of the new direction the company was taking. The original brief was to raise the profile of all their 12+ services,…

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Catapulting innovation

The Catapults are a collection of seven centres across the UK, and were established by the Technology Strategy Board (who, incidentally, are also clients of ours). Their primary goals are to bring together a network of world-leading centres designed to pioneer innovation and development across seven different areas. Our work has brought us to the…

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Marching on

Mozilla aren’t feeling the love for OKCupid Feeling foolish The cream of the crop Flagday When brand videos go bad      

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02
14

New depths of design

Here at tothepoint we’re not afraid to offer our opinion, so when Rockpool originally came to us to work on the design of a folder, we offered up our challenges not only to the brief but the brand itself. With such an impressive history (founders include one of the City’s first “superwomen”, Nicola Horlick) and…

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Statistically great design

We have an impressive 15+ year history with the CIPR, and have been involved in many aspects of the company, from the branding for their annual awards and the first ever PR centric trade show, to the promotion of their services and day-to-day brand guardianship. Their State Of The Profession document is an annual discussion…

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