tothepoint

news
2021

Take a look at our monthly news stories to keep in touch with our recent work, what we've seen and what we'd like to see. You could also sign up to our newsletter for regular updates to your inbox.
08
21

Securing votes with promotional marketing for Croydon BID 2021 Ballot

We have been working with Croydon BID for over 10 years. We’ve recently been asked to help them re-communicate the importance of the BID to their levy payers and the local Croydon community, and secure votes for the impending Ballot Vote this autumn.

...read more

Engaging with ABPI’s audience via video

Explainer videos have been proven time and again to help engage with the audience and explain complex matters with the crafted combination of animation, imagery and voice over, often further supported by typographic key messaging and subtitles.

...read more

Make your mistakes on paper: why we start our brand process with messaging

Your messaging and your tone of voice are cornerstones of your brand. Working with our clients to establish these early on brings focus and direction to our branding process and helps us deliver a solution that hits the mark, and communicates with the intended audience.

...read more

07
21

Using photography to help bring impact to the Croydon BID renewal ballot

Croydon BID represents the interests of around 550 organisations, including well-known brands and businesses in the retail, office, leisure, hospitality and public sectors. Governed by legislation, Every 5 years they must secure a majority of votes by number and aggregate rateable value to be reinstated. This year marks the final year of their third term, so we have been working closely with Chief Executive, Matt Sims and his team to design materials for the renewal campaign which will hopefully see Croydon BID secure a well deserved fourth term in office. 

...read more

Engaging your audience with animation

We’ve been producing some great animations and videos over the last two years and now we’ve produced this guide to our pre-production process so we can help you achieve the best results from this medium.

...read more

July Round Up

This July we’ve been rushed off our feet, back filming at JAGS, working with the Dulwich Estate, started work again with the Research Complex at Harwell and UKRI, run a workshop on messaging for Whitgift Care, have lots in the pipeline for the Lloyd’s Register Foundation and welcomed a new account manager, James Hipkiss to help us with the load. 

...read more

06
21

Campaign to breathe new life into Croydon’s hospitality sector

To support businesses, Croydon BID needed us to develop a creative campaign that promotes the hospitality sector and encourages locals to get out of their homes and through the doors of these venues.

...read more

May Round Up

A new conference logo and brochure to drive registration for EACS As lockdown restrictions end and normality gradually creeps back into our lives, we’re finding ourselves designing more and more materials to promote post-lockdown conferences. The latest addition to these string of promotional campaigns, was branding and then designing a digital brochure for a conference…

...read more

The all new KP Nuts website

Hot on the heels of Popchips and McCoys, our latest addition to our KP Snacks portfolio is the new website for KPNuts.

...read more

04
21

Whitgift Care, at the heart of community

Over the last few months we’ve been working on the brand, messaging and signage for Whitgift Care, part of The John Whitgift Foundation, a local charity in Croydon. Their mission is to provide education for the young and care for the elderly, the latter of which falls under Whitgift Care’s remit. The vibrant signage with their new tag line ‘community at heart’ was installed in April and is already getting lots of love.

...read more

NEST: name origination and branding for The Lloyd’s Register Foundation

The new name (an acronym for ’Network to Engineer a Safer Tomorrow’) and branding for NEST was launched to a wide group of stakeholders and potential beneficiaries at the end of March. This is the latest project for The Lloyd’s Register Foundation that underpins them as a true force for good. NEST is a new network for individuals from around the world who have been supported through LRF’s funding to complete a qualification, apprenticeship, scholarship or other work.

...read more

April Round Up

Spring is in the air, and we’ve been busy working away on our #GrowWithJohn campaign for the John Whitgift Foundation, cooking up some new website content with KP Snacks, and designing a range of materials including ABPI’s 10 year strategy infographic for its Annual Conference. It’s also been a time for getting our studio in shape with a spring clean for a flexible return to work, plus we’ve been on the hunt for a new account manager to join our team!

...read more

older articles
newer articles
Our website uses cookies to ensure that we give you the best experience. If you’d like to accept this please close this message and continue with your visit. Find out more.