Bankside Concept Campaign Branding
Creating a campaign concept for Bankside that allows it to promote its multiple offers, to very different audiences, both locally and globally.
Question
How do you create a campaign concept for Bankside that allows it to promote its multiple offers, to very different audiences, both locally and globally?
Answer
By utilising wordplay to provide the flexibility to communicate both general and specific topics under the concept of ‘discover the many sides of Bankside’.
Disciplines
Concept branding
