We’ve had the pleasure of working with the Chartered Institute of Public Relations for a number of years now, and this work also includes the branding and collateral for their glittering black tie event; the Excellence Awards.
The awards celebrate the crème de la crème in public relations, and see around 150 leading consultancies, inhouse teams and freelancers compete for 30 awards. This year the show was hosted at Old Billingsgate by critically acclaimed comedian Jo Caulfield.
This year we embraced the glitter and sophistication of the event, creating a pattern that not only suggests the glinting of lights (and even maybe a disco ball) but also hints towards the forward slash that forms a key part of the CIPR brand.
The metallic pantone and spot UV are used to add extra sophistication and really play up to the glamour of the event, helping to give the pattern that extra depth.
On the digital side of things a number of animated banner ads were created, which allow the pattern to move and suggest the glittering effect the spot UV gives.
The night was a huge success, for us it really is exciting to know that our work managed to capture the essence of the night.
