tothepoint

news
2024

Take a look at our monthly news stories to keep in touch with our recent work, what we've seen and what we'd like to see. You could also sign up to our newsletter for regular updates to your inbox.
12
24

From pixels to print: 2024’s design triumphs

We’ve been bringing brands to life for more than 30 years, guided by our philosophy of making the complex simple. Whether it’s creating a new brand from the ground up or evolving an existing one, we pride ourselves on delivering clarity and creativity at every stage. This month’s enews highlights a selection of the brands we’ve worked with over the last year, showing how we’ve helped them stand out and connect with their audiences.

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The power of video: Inspiring support for JAGS’ bursary program

We collaborated with James Allen’s Girls’ School (JAGS) to produce a heartfelt film featuring alumnae stories, using video to effectively raise awareness and support for their bursary program, helping to secure funds for future students.

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McCoy’s NFL Partnership promotion

We’re excited to unveil our latest work for the McCoys x NFL Partnership with our newly designed landing page for them coinciding with a nationwide advertising campaign across TV and traditional media.

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11
24

The impact of a great showreel

A great showreel has the power to capture attention, communicate your values, and leave a lasting impression. With this in mind, and with the release of our latest showreel, we’re excited to dive into how this powerful tool can elevate any brand’s outreach, ramp up engagement, and spark conversations.

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10
24

New website launch for Butterkist with KP Snacks

We’re excited to unveil our latest work for KP Snacks with our newly redesigned website for Butterkist, making the most of the new Butterkist brand refresh and coinciding with a nationwide advertising campaign across TV and traditional media.

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09
24

Reappraising the Hurley House Hotel brand

After originally creating the Hurley House Hotel brand in 2014 we were approached by the owner to reappraise the brand and update the guidelines to create a sense of consistency, style and order to the brand to align several new business ventures that had been explored over the years.

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Tothepoint at The London Design Festival

On 18th September we took part in The London Design Festival at the kind invitation of our friends at Better Bankside. Our talk and presentation, which took place at the Bridge Café, was part of a group chat from several local organisations all discussing the subject of typeface and typography.

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Retail promotion with new deals on the Croydon BID website

This month, we’re proud to help launch a newly designed section on the Croydon BID website, dedicated to showcasing exclusive offers and promotions from businesses in and around Croydon.

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08
24

A new brand identity for Studio FFE

We recently completed the branding for Studio FFE, a splinter group of Apteriors who craft outstanding interiors for clients that cover commercial, defence, education, healthcare, hospitality and residential.

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The benefits that the Met Office provides to the UK economy

In January 2024 we were approached by Daniel Herr, Associate Director at London Economics to design a digital report that summarises the 2024 independent economic evaluation of the UK Met Office undertaken by London Economics.

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Keep an eye out for us at the London Design Festival on the 18th September

We’re very pleased to say we will be taking part in the London Design Festival in conjunction with Better Bankside. Every year London Design Festival celebrates and promotes our city as the design capital of the world. The 22nd edition will take place on 14–22 September 2024.

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07
24

Design for science, making the complex simple

Our ethos of ‘Making the complex simple’ drives our approach to branding and design for all our clients. If you are interested in our collaborative spirit and want to see how we have helped these clients please read on…

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