Continuing our ongoing work for KP Snacks, we’ve recently been helping Popchips UK apply their new brand direction and messaging to a new website. The first stage of a larger project, we were given the task of bringing their dynamic creative to life on a fresh new landing page before we go ahead with designing a fully fledged website.
The popchips product and supporting brand materials immediately suggests movement, achieved by animating the assorted packs and chips on the screen. As you scroll in your browser, the various elements float around in a ‘parallax’ motion bringing life to the page.
In addition to this, we’ve also begun to explore how graphic elements within the brand can be utilised to underpin the layout, highlighting core elements on the page such as imagery, video player container and the individual pack graphics themselves.
We’re really pleased with the result (our client is too) and can’t wait to get to grips with phase 2: a fully stocked website for popchips …watch this space.