Creating a brand that was both sympathetic to the city’s rich history and manufacturing base, whilst forward thinking in its application and marketing materials.
Question
How did we convince the community and retail sector of Worcester that a previously run-down area of the city should change beyond all recognition?
Answer
By creating a brand that was both sympathetic to the city’s rich history and manufacturing base, whilst forward thinking in its application and marketing materials.
Disciplines
Brandind
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