Geometric shapes that play an active role in storytelling
The original illustrations had become overly complex but the vibrancy of the colour palette was still liked. Based on this we simplified the illustrative style with the incorporation of quirky geometric shapes and patterns that could be merely abstract or could be seen to represent images and messages. By introducing movement and animation, this new look added an intriguing and unconventional element to the overall design aesthetic and has the potential to evolve and help tell stories.
Maintaining the playful and quirky essence that underpins a solid reputation
Kinsella values strong and enduring relationships with clients, partners and candidates, which is evident in its long-term relationships, recommendations and regular referrals. We needed to ensure this was captured, not only by the compelling copywriting but through a new online look that reflected its distinctive personality. To align Kinsella’s online presence with this and its identity, we maintained the business’s playful and quirky essence, while introducing a touch of sophistication through refined colour palettes and a series of unique geometric illustrations.