2020 vision
2020 introduced us to a new world including words and phrases rarely heard before. These have now become all too familiar…
Doing our
bit….
Three core topics became key driving forces that would impact all our lives…
In our own small way, some of the work we have produced over the last year has echoed these themes – helping our clients to engage with their varied audiences and communicate these complex issues more clearly.
An exciting new era of biosciences in the UK
The Association of the British Pharmaceutical Industry (ABPI) are the trade association representing innovative research based biopharmaceutical companies, leading an exciting new era of biosciences in the UK.
They are recognised by the government as the industry body negotiating on behalf of the branded pharmaceutical industry for statutory consultation requirements including the pricing scheme for medicines in the UK.
They were aware that basic information was not being communicated clearly both internally and externally.
Using video and animation to communicate complex messages
The explainer videos that we created for the ABPI played a key role in communicating the risks and benefits of research and why investment in developing medicines is so vital but needs a return. By creating engaging animated infographics, and supporting social media templates, we were able to explain the three stages in the life cycle of a medicine in a way that was non-technical and easy to understand.
Helping
local
businesses
Calling on government to
do more to support local
businesses during COVID.
