IFPMA Editorial
The brief
IFPMA and DCVMN wanted to produce materials that helped better inform its partners on the key vaccine manufacturing considerations to secure sustainable supply through shared understanding. They needed to be impactful and engaging whilst at the same time reflecting the gravitas of both organisations and jointly branded to enable the brand assets from both the IFPMA and DCVMN to shine through.
The creative idea
We both felt that the best way to achieve this was through the aid of a presentation document that could be talked through. This would be supported by a complementary leaflet that highlights some of the key points of manufacture and delivery of vaccines. The joint branding was achieved through a combination of key primary colours taken from both organisations’ guidelines, and the commonality that roundels played in both brand logos and their visual assets.
Disciplines
Editorial Design
PowerPoint Design
The valuable role of iconography
We created a suite of icons for the presentation document with a slightly retro/industrial feel. These were used to great effect on divider slides helping to distinguish between the various presentation topics and creating natural breaks between each subject matter.
Printed concertina leaflet
The concertina giveaway utilised paper folding to create a pocket-sized leaflet that perfectly compartmentalised the various stages and processes of medicine manufacture and delivery. With seven concertina pages per side, we were able to dedicate a page for each of the stages for both ‘the vaccine timeline’ (the front of the leaflet) and ‘the manufacturing chain’(the back of the leaflet).
” True to form, the TTP team delivered thoughtful and engaging materials that addressed the brief – and on time and budget. They were also able to show huge flexibility and understanding in navigating sign-off processes which required some amendments that were seamlessly integrated.”
Elliot Dunster, Executive Director of Communications at IFPMA
Off the back of our successful work for IFPMA and DCVMN and their joint GAVi presentation document, we were approached by Ana-Maria Nia, Deputy Director of Communications at IFPMA in Geneva, to produce a quick turnaround position paper for a public event being held in New York.
Continuing the usage and theme of iconography
As with the Gavi presentation document, it needed to follow strict IFPMA brand guidelines. Our key role and objective were to make the paper more visually appealing, with data more accessible and inviting to the reader.
The paper was entitled ‘From resistance to resilience: What could the future antibiotic pipeline look like?’. To help support this theme and stimulate visual interest, we created some simple icons and graphic styling elements that reflected both the antibiotic subject matter and the pipeline processes involved.
